What Kiralarsin changed

• Added a new "EKİM İNDİRİMİ" (October Sale) banner at the top of the page.
• Introduced the promo code "EKİM" for an extra 5% discount on selected items in the cart.
• Removed a specific 5% discount price display (5.110 TL /ay) for the Monster Abra A5 gaming laptop, reverting it to its base price of 5.370 TL /ay.

The competitor is using a seasonal promotion to drive rental volume. They also removed a specific 5% discount badge from a high-end gaming laptop, possibly to consolidate all discounts under the new "EKİM" promo code.

• Removed the "Back to School" (Şehre Dönüş) promotion banner.
• Removed the offer of up to 49% off on laptops, gaming gear, cleaning supplies, and baby care items.
• Ended the month-long rolling discount cycle for these specific categories.

The competitor has finished their seasonal promotion for laptops, gaming, and baby products. This signals a shift away from high-volume seasonal discounting back to their standard rental and sales pricing.

• Added a new "KİRALA10" promo code for 10% off first-time rentals.
• Added a 200 TL coupon incentive for users who write a review.
• Removed a large section of descriptive text explaining the rental process and specific product highlights (Monster laptop, Philips Lumea, etc.).
• Simplified the bottom navigation to three main links: Home, Categories, and Profile.

The platform is shifting focus toward new user acquisition and social proof. By offering a 10% discount for first-time renters and a 200 TL coupon for reviews, they are trying to lower the barrier to entry and build trust through customer feedback.