What kfzteile24 changed

• Added a new "Gewährleistung" (Warranty) heading to the main page.
• Added text referencing legal warranties of the European Union.
• Updated the phone support label to "Kfz-Profis am Telefon Bestellung & Beratung."
• Slightly shortened the description of marketing cookies in the privacy settings.
• Reorganized some internal links and app download buttons.

The site added a specific section about European Union legal warranties. This helps customers feel safer when buying car parts online and ensures the shop follows EU rules.

• Added a new 10% discount code offer for successful newsletter registration.
• Added text explaining that the discount code is sent via email and stays valid for 14 days.
• Updated the cookie consent description to include more details about personalized and non-personalized advertising.
• Inserted several new internal links pointing to the main index page.

The competitor is using a direct price incentive to grow their email list and capture new customers. This could help them turn one-time visitors into repeat buyers more quickly.

• Removed a text block asking users to contact the service hotline for help.
• Removed the "Cancel" and "Send anyway" buttons from a support prompt.
• Removed a "Please wait" loading message from the footer area.
• Added navigation arrows ("previous banner" and "next banner") to the main image slider.

The competitor has removed a specific call-to-action for their service hotline from the bottom of the page. This might indicate a shift in how they want customers to report issues or ask for help.