What Kara Renninger changed

• Added a new section explaining that growth fails when built on "unproven or borrowed systems."
• Added a clarifying statement that founders do not need to stop high-touch or custom work to scale.
• Updated the "Insights" section header formatting.

The competitor is shifting their message to focus on "custom-built" systems rather than "borrowed" ones. This targets founders who feel frustrated by generic templates or strategies that don't fit their specific business model.

• Removed seven detailed client testimonials and success stories.
• Deleted a section explaining why growth feels hard due to "unproven or borrowed systems."
• Removed a concluding sentence about scaling high-touch work.
• Changed the "Insights" section header spacing to "I n s i g h t s."

The website now features significantly less social proof. This makes the page shorter and focuses more on the core service message rather than past results from a large group of clients.

• Added a new section with eight detailed testimonials from specific clients.
• Included a new statement about growth being built on "unproven or borrowed systems" versus custom ones.
• Added a closing note emphasizing that founders do not have to stop doing "high-touch work" to scale their business.
• Updated the layout to highlight specific results like "5X'd revenue" and "tripled my business."

The site now uses social proof to show that their growth systems work for different types of experts. This makes their claims about increasing revenue and saving time feel more real to potential customers.