What Kapwing changed

• Updated all navigation menu links to remove the "www" prefix.
• Updated all footer links to remove the "www" prefix.
• Updated call-to-action buttons (Sign In, Request a Demo, Try Kapwing Free) to point to non-www URLs.
• Removed the "Make a tutorial on sleep" placeholder text from the AI prompt search bar.

The site has moved its primary URL structure from www.kapwing.com to kapwing.com. This is a technical SEO and branding shift that simplifies their web presence and ensures all internal navigation points to the root domain.

• The example text in the AI prompt button was changed from "Make a tutorial on sleep productivity" to "Make a tutorial on sleep".

The team is refining the suggested use cases for their AI video generator. Shortening the prompt example may indicate they are testing which topics drive more user clicks or better AI results.

• The placeholder text for the AI video generator was updated from "Make a tutorial on Attach Media" to "Make a tutorial on sleep productivity Attach Media."

The site updated a call-to-action prompt to include a specific niche topic. This suggests they are testing how specific use cases, like wellness or productivity, attract new users to their AI video generator.