What Kantata changed

• A large section featuring customer success stories was removed from the homepage.
• Links to success stories for Box, RSM, Huge, Sage, Esri, Qualtrics, and Hitachi were deleted.
• The removal occurred immediately following the "Watch a Demo" call to action in the hero section.

Social proof is a key driver for enterprise software sales. Removing high-profile logos like Box, Sage, and Qualtrics from the main page may indicate a shift in marketing focus or changes in brand permissions.

• The link for the Kantata expertise engine was changed from a PSA-focused URL to an AI-focused URL.
• The destination path moved from /psa/expertise-engine to /ai/expertise-engine.

Kantata is shifting its positioning to emphasize Artificial Intelligence. By changing the URL and category of its "expertise engine" from PSA (Professional Services Automation) to AI, they are signaling that their core resource management technology is now powered by machine learning.

• Introduced the "Kantata AI Expertise Engine" as the central technology behind the platform.
• Added "Expertise Agent," a superagent designed to automate workflows and connect systems.
• Launched "Agentic Business Intelligence" to provide predictive forecasting without needing data scientists.
• Updated the homepage to feature the 2025 Gartner Market Guide for PSA Platforms.
• Replaced technical cookie consent details with a full product marketing site focused on AI-driven results.
• Added specific AI capabilities for resource matching, sentiment analysis, and financial forecasting.

The product has shifted its core identity from a standard project tool to an AI-powered platform. This change focuses on using artificial intelligence to automate staffing, forecasting, and business insights.