What Kajabi changed

• Changed the default "Start Free Trial" links from the Basic monthly plan to the Growth monthly plan.
• Removed the main navigation menu including links to Products, Resources, and Pricing.
• Added a new SMS list signup section for exclusive deals and content.
• Removed detailed descriptions for several core features like Podcasts and the "Cofounder" AI tool.
• Removed the "Business Launch Kit" promotional banner and countdown timer.
• Deleted the detailed answers from the Frequently Asked Questions section, leaving only the questions.

Kajabi is pushing new users toward a higher-tier plan during the signup process. They also removed significant amounts of product educational content and navigation links, simplifying the page to focus on lead capture and SMS list building.

• The main headline changed from "turns what you know into what you earn" to "Turn what you know into what you’re known for."
• The term "experts" was replaced with "creators" in the total earnings stat section.
• Several new creator profiles were added, including Bonnie Christine ($10M+), Nicole Burke ($9M+), and Lauren Messiah ($2.5M+).
• The "Business Launch Kit" offer text was simplified to focus on the $4,747 value and $0 start cost.
• Removed the case study for Roberto Blake and the profile for Lacy Phillips.

Kajabi is shifting its messaging from "earning" to "being known," signaling a move toward personal branding and the creator economy. They are also swapping out generic expert case studies for specific, high-earning creators in niche markets like gardening and style.

• Added a limited-time promotional banner offering a "Business Launch Kit" for free with a 14-day trial.
• The new offer includes a countdown timer and claims $4,747 worth of launch support.
• Removed a large footer section dedicated to SMS list sign-ups and associated legal disclosure text.
• Shortened the overall page content by removing the secondary email/SMS capture forms at the bottom of the site.

Kajabi is using a high-value bundle ($4,747 value) to increase trial sign-ups. They are also simplifying their footer by removing the SMS marketing opt-in and long legal consent text, likely to reduce friction or focus on email leads.