What Junora changed

• Added a new call-to-action for a service called "Maskinjakten."
• Introduced a pop-up or section that offers to help users find specific machines when they have a match.
• Added a direct link to a new landing page for this machine-finding service.

Junora is adding a proactive sourcing service to help buyers find specific machinery. This moves them from a passive marketplace to an active matchmaking service, which could increase lead generation and user retention.

• Removed the "Maskinjakten" section which offered to help users find specific machinery.
• Removed the call-to-action button "Ja, hjälp mig hitta det" (Yes, help me find it).
• Added new text focusing on safety: "En plats för trygga affärer, varje dag" (A place for safe deals, every day).
• Added a direct phone number and contact button for general inquiries.

Junora has removed a specific lead generation tool called "Maskinjakten" (The Machine Hunt) and replaced it with general messaging about safe business transactions. This suggests a shift away from active sourcing services toward a broader platform positioning.

• Added a new "Sälj" (Sell) section to the website navigation.
• Added a link to a new "Fotoguide" (Photo guide) to help sellers take better pictures.
• Added a "Ny annons" (New ad) link for quicker listing creation.
• Added a "Skapa konto" (Create account) link to the footer area.
• Added a "Självpublicering" (Self-publishing) link for sellers.
• Updated the cookie consent list with new tracking scripts from Microsoft, Smart, and Smartclip.

Junora is making it easier for users to list items by adding direct links to selling guides and account creation. This suggests they are focusing on growing their supply of listings.