What John Hancock changed

• The "John Hancock Virtual Assistant" main menu and chat interface were removed from the bottom of the page.
• The specific help text regarding password resets and account access via the assistant is gone.
• The cookie preference center and tracking disclosure associated with the chat widget were removed.

The removal of the virtual assistant and its associated cookie consent interface suggests a change in how the company handles automated customer support and data tracking on their homepage.

• Added a detailed notice about using tracking technologies like pixels and cookies.
• Explained that data is used for advertising, social media features, and analyzing how people use the site.
• Added new buttons for users to "Reject optional cookies" or "Manage cookies."
• Included a link to a new Privacy Preference Center.

The company is being more transparent about how they track users with pixels and third-party partners. This likely reflects new efforts to personalize marketing or meet stricter privacy rules.

• Added a new virtual assistant tool at the bottom of the page.
• The assistant offers a main menu to help with account access and passwords.
• Removed "Back" navigation links from several product sub-menus including Life Insurance, Long-term Care, and Annuities.
• Updated the top navigation structure to repeat audience links for Individuals and Financial Professionals.

The company is moving toward automated customer support. This helps users solve common problems like password resets faster without needing to call a human agent.