What Johansonllp changed

• Added specific "4-8 weeks*" audit timelines for SOC 2, ISO 27001, PCI DSS, and GDPR.
• Expanded the navigation menu with detailed links for services, industries, and company sizes (SMB, Mid-Market, Enterprise).
• Added a "Latest Article" section featuring a report on FBI cybercrime and its relation to SOC 2/ISO 27001.
• Updated the G2 review social proof to show a "4.9 rating based on 100+ reviews."
• Added new FAQ sections specifically addressing the value of Type I vs. Type II reports.
• Included "View Industry" and "Read More" call-to-action buttons across the homepage.

The competitor is now explicitly advertising speed as a competitive advantage. By listing specific 4-8 week timelines for SOC 2, ISO 27001, and PCI DSS, they are targeting fast-moving startups that need compliance reports quickly to close enterprise deals.

• Added a new section explaining that SOC 2 compliance covers 90% of the requirements for HIPAA and ISO 27001.
• Added a new customer success story for GoFIGR, an AI talent intelligence platform.
• Removed detailed service descriptions and audit timelines (4-8 weeks) from the top navigation and service headers.
• Updated the FAQ section to focus on how to choose the right framework and how frameworks work together.
• Removed the specific "4.9 rating" text from G2 review badges, leaving only the link.

The competitor is now emphasizing how one audit (like SOC 2) helps finish others (like HIPAA or ISO 27001). This positions them as a strategic partner for companies needing multiple certifications, rather than just a one-off auditor.

• Added a comprehensive top navigation menu with categories for Services, Industries, Resources, and Partners.
• Introduced new industry-specific landing pages for SMBs, Mid-Market, and Enterprise clients.
• Added a "Latest Article" feature in the header to highlight educational content.
• Displayed specific audit timelines (4-8 weeks) prominently in the "What can we help you with?" section.
• Updated the G2 review social proof to show a "4.9 based on 100+ reviews" rating.
• Added a dedicated partner directory and partner program section.

The competitor has significantly upgraded their website structure to act as a full-service resource hub. By adding detailed service menus, industry-specific pages, and a partner directory, they are positioning themselves as a more established, large-scale firm rather than a boutique auditor.