What Jimeng changed

• Added "Continuous Monthly" subscription options for Basic, Standard, Advanced, and Super tiers.
• Added "Continuous Quarterly" subscription options with significant discounts (up to 57% off).
• Added "Single Month" one-time purchase options for users who do not want auto-renewal.
• Introduced limited-time "Double 11" bonuses, including extra credits and discounts on Seedance 2.5 video generation.
• Updated the homepage hero text from "Jellyfish roaming the seabed" to "Astronauts immersed in a colorful psychedelic world."

The competitor is moving from a yearly-focused model to more flexible, short-term billing. This lowers the barrier to entry for new users and suggests they are aggressively trying to capture market share during the "Double 11" shopping period.

• Added "Double 11" promotion for Advanced and Super plans (Oct 13 - Oct 26).
• Increased monthly credits for the first 3 months: Advanced plan now offers 16,020 credits; Super plan offers 96,060 credits.
• Added a 2-month membership extension bonus for the Super plan.
• Updated quarterly plan discount from 70% off to 43% off.
• Adjusted Seedance 2.5 video generation pricing, now featuring rates as low as ¥0.19/second for top-tier members.

The competitor is aggressively using the "Double 11" shopping festival to lock in users with massive credit bonuses and deep discounts on quarterly plans. This lowers the entry barrier for high-end video generation.

• The descriptive text for a featured AI video was changed from "Fashionable zebra blowing bubbles in the water" to "Jellyfish roaming the seabed."

The platform updated its featured video example text. This shows they are refreshing their creative showcases to demonstrate different AI video generation capabilities.