What iSpot changed

• The "Login to iSpot" link changed from https://analytics.ispot.tv/dashboard to https://login.ispot.tv/.
• The "Get the Report" link text changed from "Get the Report>" to "Get the Report".
• The total "Ad Spend" number increased from "$609B" to "$610B".
• The "This Week's Most Seen TV Ad" changed from "Butterfinger TV Spot, 'Headless Horseman Halloween'" to "SKYRIZI TV Spot, 'In the Picture'".
• The metrics for "This Week's Most Seen TV Ad" were updated to reflect the new ad.
• The first two "Latest Resources" articles were updated.

iSpot updated its ad spend data to a higher number. It also changed the featured ad on its homepage. These changes show iSpot is keeping its data fresh and highlighting new ad content.

• The main report headline changed from "NFL creative, audience & outcome trends unified in one playbook" to "Q3 creative lifts, audience shifts & streaming vs. linear gaps."
• The link for the report changed from "unifiednflreport" to "Q3-2025-video-ad-snapshot."
• The "This Week's Most Seen TV Ad" changed from "Marco's Pizza TV Spot, 'Unlimited Medium One Topping Pizzas: $6.99'" to "Butterfinger TV Spot, 'Headless Horseman Halloween'."
• The metrics for "This Week's Most Seen TV Ad" were updated.
• The number of "Advertisers" increased from 73K to 74K.
• The "Ad Spend" increased from $608B to $609B.
• The "Attributed Conversions" increased from 56B to 57B.
• The "Contact Sales" section was moved lower on the page.
• The "Networks We Monitor" section was moved lower on the page.

iSpot is showing new data on video ad trends. This could mean they are keeping their content fresh and relevant.

• The "Ad Spend" number changed from $607B to $608B.
• The "This Week's Most Seen TV Ad" changed from "Target Circle Week TV Spot, 'Big Deals: Denim and Halloween Candy' Song by the Chordettes" to "Marco's Pizza TV Spot, 'Unlimited Medium One Topping Pizzas: $6.99'".
• The metrics for "This Week's Most Seen TV Ad" were updated to match the new ad.

iSpot updated a key number about total ad spending. This number shows how big the TV ad market is.