What Ironclad Performance Wear changed

• Removed the "Towa® Chemical Resistant" collection from the main navigation and footer menus.
• Updated dozens of internal links to remove the "www." prefix, standardizing all URLs to the root domain.
• Cleaned up navigation fragments in the mobile and desktop menu structures.

The removal of a specific product line suggests a shift in brand partnerships or a narrowing of their chemical-resistant product strategy.

• All internal links now point to www.ironclad.com instead of ironclad.com.

• Navigation menu links for Home, Categories, and Account were updated.

• Footer links for Corporate, Sales, and Customer Support were updated.

• Product image links and category buttons were updated to the new URL format.

• Added a new educational section called "CUT GLOVEPEDIA."

• Added a call to action to "Learn all about cut resistance."

• Updated the shopping cart icon to display a numerical value ("Cart 0").

• Removed several redundant navigation links to the general gloves category.

The website moved from a root domain to a "www" subdomain. This is usually done to improve website speed, security, and how search engines find the site.

Ironclad is positioning itself as a technical authority in safety standards. By adding educational content about cut resistance, they are trying to build trust with safety managers who need to understand complex PPE ratings.

• Updated all navigation links from www.ironclad.com to ironclad.com.
• Changed footer links for Corporate, Customer Support, and Sales pages to the apex domain.
• Modified product and category links to remove the "www" subdomain.
• Updated social media and contact link structures to match the new domain format.

The company has updated its entire internal linking structure to remove the "www" prefix. This is a technical SEO and branding move to consolidate domain authority and simplify their web presence.