What involve.me changed

• Added a built-in CRM to manage contact records, tags, and segments directly in the tool.
• Launched native email automation that branches based on quiz scores and user behavior.
• Updated the primary headline to "The AI Quiz Funnel Builder With Built-In CRM and Email Automation."
• Expanded the navigation menu to include specific industry solutions like Financial Advisors, Solar Installers, and Manufacturing.
• Announced SOC 2 Type II security compliance.
• Added a new "Workflow Builder" for automating post-quiz steps.

The product is moving from a simple quiz builder to an all-in-one sales funnel platform. This makes it harder for users to switch away and targets customers who want to replace multiple tools with one subscription.

• Added a new section announcing SOC 2 Type II compliance and GDPR-ready design.
• Expanded the navigation menu with detailed "By Industry" and "By Use Case" categories.
• Added a new "Workflow Builder" feature to the product list for automating funnel steps.
• Updated the homepage headline to emphasize "AI Quiz Funnel Builder With Built-In Email Automation."
• Included a new FAQ section explaining the product's value proposition and target audience.
• Added specific industry pages for Financial Advisors, Insurance, Energy, and Real Estate.

Security certifications like SOC 2 are critical for selling to larger companies and industries like finance or healthcare. It shows the product meets high standards for protecting customer data.

• Added "Workflow Builder" to the main navigation menu under the Platform section.
• Positioned the Workflow Builder as a tool to "Automate your funnel's next steps."
• Added a dedicated landing page link for the new workflow features.

The product is moving beyond simple quiz building into full marketing automation. By adding a dedicated workflow builder, they are positioning themselves as an all-in-one lead nurturing platform rather than just a data collection tool.