What invideo changed

• Added "Unlimited for 30 days" access to Nano Banana 2.1 and Ideogram 4.5 image models for annual subscribers.

• Removed several promotional banners and video reels from the homepage.

• Simplified the footer by removing extensive links to specific video tools, models, and social media channels.

• Updated pricing tables to explicitly mention "Early access to advanced AI features" for Plus and Max plans.

• Removed the "Sign up and get your extra discount" section from the main page flow.

• Added an interactive "Work it out" calculator that recommends a plan based on expected video, image, and editing volume.

• Added a "Frequently asked questions" section specifically addressing how credits, seats, and billing work.

• Introduced a detailed "Compare features" table that breaks down exactly how many videos or images each plan can produce (e.g., "35 videos" vs "89 videos").

• Clarified that 40 hours of timeline editing is included for free on all plans.

• Removed several high-level marketing sections about "AI agents" and "Storyboarding" to prioritize pricing transparency.

• Added a new offer for unlimited Nano Banana 2.1 and Ideogram 4.5 image models for 30 days on annual plans.

• Added "Early access to advanced AI features" as a specific line item in the Plus and Max plans.

• Highlighted a "60% CHEAPER" credit cost for the Max plan.

• Removed several promotional video reels and detailed "Ideas" sections (Filmmaking, Advertising, Microdrama) from the homepage.

• Removed the extensive footer navigation links for specific video and image tools.

• Simplified the pricing display by removing the "Get Started/Plus/Max" buttons and seat-selection toggles in the text view.

invideo is bundling high-end image generation models like Nano Banana 2.1 and Ideogram 4.5 into their video subscription. This increases the value of their annual plans and positions them as a multi-modal creative suite rather than just a video editor.

The addition of a credit calculator and detailed FAQ suggests users were struggling to understand the value of the credit-based pricing. By simplifying the math, invideo is trying to reduce friction during the checkout process.

The competitor is bundling high-end image generation models (like Nano Banana 2.1 and Ideogram 4.5) into their annual subscriptions. This increases the value of their yearly plans and targets users who need both video and high-quality image assets in one workflow.

• Added a "no-rollover" policy stating that unused credits expire at the end of each month.
• Added a disclaimer that credit costs for generative models can change at any time without notice.
• Removed the entire "Agentic Video Editor" landing page content, including sections on AI agents (Claude, ChatGPT, Grok), storyboarding, and scriptwriting.
• Removed all promotional videos and "how it works" sections (Upload, Describe, Review, Export).
• Simplified the page to focus almost exclusively on the pricing table and a new FAQ section.

The platform is shifting from a feature-focused marketing site to a direct pricing and billing page. By removing descriptions of AI "agents" and adding strict rules about credit expiration, they are tightening their business model and focusing on monthly usage limits.

• Removed the "50% off" text next to the Pricing link in the top navigation menu.

• Updated multiple internal links to include the "www" subdomain (e.g., changing invideo.io to www.invideo.io).

• Added "50% off" text to the "Pricing" link in the main navigation menu.

• Updated signup links in the top banner to point to the main domain instead of the AI subdomain.

The removal of a prominent discount label in the main navigation suggests a shift in promotional strategy or the end of a specific sales campaign.

The competitor is using high-visibility navigation labels to push their discount. This suggests they are aggressively trying to convert visitors into paid users by highlighting savings before the user even reaches the pricing page.