What Intermundial changed

• Updated starting prices for multiple plans, including Totaltravel (1.85€), go | assistance (2.08€), and Totalsports (0.34€).
• Added a new "Seguros Rastreator" promotional plan starting at 1.53€.
• Detailed specific coverage limits for medical assistance, luggage, and cancellation across all product cards.
• Reorganized the homepage to feature a "5-second" insurance calculator and specific categories like "Schengen Visa" and "Sports."
• Replaced technical cookie documentation with consumer-facing product descriptions and pricing tables.

The competitor has updated their entry-level pricing and coverage details for several insurance products. This directly affects how they compare to your offerings in search results and price comparison tools.

• Added a new pricing structure for various insurance products, including "Totaltravel" starting at 1.85€ and "go | easy" at 0.41€.
• Updated coverage details for medical assistance, with limits ranging from 30,000€ for Schengen visas to 5,000,000€ for premium plans.
• Introduced specific categories for "Punctual Travel," "Annual Coverage," and "Sports Insurance."
• Added a new travel insurance calculator tool to the homepage for quick quotes.
• Included new trust signals, such as verified customer reviews from Trustpilot and testimonials from travel influencers.

The company has refreshed its core product lineup with specific starting prices and coverage limits. This gives potential customers clear cost expectations for different travel scenarios, from weekend trips to year-long stays.

• The button text "Calcula el precio de tu seguro" (Calculate your insurance price) was replaced with "Encuentra tu seguro de viaje" (Find your travel insurance).
• A small technical character string was removed from the end of the page code.

The company changed the main call-to-action text in their insurance calculator. This suggests they are testing which phrases get more people to start a quote.