Nov 5, 2025
МИР ИНСТРУМЕНТА changes top headline
What changed
- The main headline changed from "Крупнейший поставщик" (Largest supplier) to "Широкая торговая сеть на территории РФ" (Wide trading network in the Russian Federation).
- The sub-headline "Продуманный ассортиментный портфель, комплексное товарное предложение в различных ценовых сегментах" (Thoughtful assortment portfolio, comprehensive product offering in various price segments) was removed.
- A new line "9 филиалов и 60 торговых представительств по всей территории России" (9 branches and 60 sales offices throughout Russia) was added under the new headline.
- The call to action "Стать партнером" (Become a partner) was removed from the top section.
- The phrase "Ключевые факты и цифры компании" (Key facts and figures of the company) was changed to "Экспертный опыт в выборе инструмента для Российского потребителя" (Expert experience in choosing tools for the Russian consumer).
- The text "Прокрутите вниз" (Scroll down) was added.
Why it matters
The company changed its main message on the homepage. This could mean they are changing how they talk about themselves to customers.