What Instrument changed

• Removed the announcement bar text: "2026 Webby Winners x 3: OURA now at 30+ Awards."
• The link to the detailed article about the Oura awards was also removed from the header area.

The agency is cleaning up its top-level announcements. Removing a specific client award mention might signal a shift in focus toward newer accolades or a change in how they highlight their partnership with Oura.

• Added a new announcement for "Instrument Playspace" being named a Fast Company Innovation by Design finalist.
• Added a headline for winning three 2026 Webby Awards for OURA, totaling over 30 awards for that project.
• Removed an older press link regarding how the agency won the Crocs business.

Instrument is aggressively updating its social proof. By highlighting new awards for "Playspace" and "OURA," they are positioning themselves as a top-tier agency for experimental design and high-performance health tech.

• Replaced the link for Video 4 with a new Vimeo source.
• Replaced the link for Video 5 with a new Vimeo source.

The agency has updated its visual portfolio. This suggests they are highlighting newer work or different creative capabilities to attract specific types of clients.