What Instituto Paulista changed

• Replaced the "Agendar Consulta" link to the contact page with a direct WhatsApp link.
• Removed the Google Translate widget and its associated feedback text.
• Removed the lead capture form fields (Name and Email) from the bottom of the page.
• Replaced the "Digite seus dados" (Enter your data) prompt with a direct WhatsApp button.

The clinic is moving away from traditional contact forms and Google Translate widgets toward direct chat. This suggests they want to reduce friction for patients and speed up the booking process through a more private, mobile-friendly channel.

• Added a direct link to the "Who We Are" page in the secondary navigation.
• Added a direct link to the "Phalloplasty with Stem Cells" specialty page.
• Added a direct link to the "Malleable and Inflatable Penile Prosthesis" specialty page.
• Removed the Google Translate widget and its associated feedback text from the footer.

The competitor is now highlighting specific high-value procedures like penile implants and stem cell phalloplasty directly in their navigation area. This suggests they are prioritizing these specific treatments to capture more targeted patient leads.

• Added the word "Andrologia" to the footer copyright text.
• Removed the Google Translate widget and its associated feedback text from the bottom of the page.

The clinic is emphasizing "Andrologia" (the study of male health) in its official copyright and branding. This suggests they want to be seen as a specialized medical authority for men, rather than just a general surgery clinic.