What Insightly changed

• Removed a testimonial quote that highlighted a 40% cost reduction and system consolidation.
• Added a new quote focusing on the platform being "the most intuitive way possible."
• Updated the customer name associated with the Sport Court case study from Jamie Paton to Seth Rodden.
• Changed the section sub-header from "Efficiency" to "The most intuitive way possible."

Insightly is shifting its marketing message away from being a "low-cost" alternative to focusing on how "intuitive" and easy the software is to use. This suggests they want to compete on user experience rather than just price.

• Updated a customer testimonial to claim 40% cost savings, up from the previous 20%.
• Changed the testimonial focus from "sales velocity" to "efficiency" and tool consolidation.
• Replaced the quoted customer name from Keith Gardner to Jamie Paton.
• Added specific language about replacing "three separate systems" with one unified platform.

Insightly is sharpening its value proposition by highlighting much higher cost savings (40% vs 20%) and the ability to replace multiple tools with one system. This signals a shift toward targeting budget-conscious companies looking to consolidate their software stack.

• Removed testimonial from Jamie Paton (PCG Digital) regarding 40% cost reduction.
• Removed testimonial from Seth Rodden (Krauss-Maffei) regarding intuitive design.
• Removed duplicate entries of customer quotes that were previously repeating on the page.
• Reduced the total number of featured customer success stories in the bottom section.

Insightly removed several specific social proof points, including claims about 40% cost savings and 242% business growth. This might indicate a shift in their target audience or a need to update their marketing claims to reflect current product performance.