What IDEO changed

• Updated all internal navigation links (About, Leaders, Careers, Contact) to include the "www" prefix.
• Changed all studio location links (Cambridge, London, Shanghai, etc.) to the "www" subdomain.
• Modified all service and case study links to use the "www.ideo.com" format.
• Updated footer links and social links to reflect the standardized URL structure.

The company is standardizing its web presence by moving from root domain links to the "www" subdomain. This is a technical SEO and infrastructure update that ensures consistent user tracking and link equity across their various service pages and case studies.

• Replaced the "Creative Storytelling with AI" course promotion with a new "Applied Futures Thinking" course.
• Updated the course description to focus on building strategy around future sight lines.
• Updated dozens of internal site links to remove the "www." prefix, standardizing on the root domain.
• Minor text adjustments to executive testimonials from Teal Health and Omada Health.

IDEO is shifting its educational focus from general AI storytelling to strategic foresight. This suggests they are seeing higher demand for long-term business strategy and "future-proofing" services rather than just tactical AI content creation.

• Updated all internal navigation links (About, Leaders, Careers, Contact) from ideo.com to www.ideo.com.
• Changed all studio location links (London, San Francisco, Shanghai, etc.) to the www subdomain.
• Updated all service and case study links, including featured work for Sephora, Ford, and H&M, to use the www prefix.
• Modified the main logo and footer links to point to the www version of the site.
• Adjusted spacing and formatting in the FAQ section for better readability.

IDEO has standardized its URL structure across the entire homepage. While this looks like a technical SEO cleanup, it ensures consistent tracking and link equity across their various service pages and case studies.