What Icebreaker changed

• Updated the "Your team" demo section with new names and high-profile companies.
• Added roles and companies including VP Product at Plaid, Eng Manager at Vercel, Head of Growth at Deel, and ML Engineer at Cohere.
• Removed previous placeholders and references to Runway, Figma, and Notion.
• Reorganized the layout of names and initials in the team preview widget.

The company replaced generic or mid-tier team examples with recognizable names from top-tier tech companies like Vercel, Plaid, and Deel. This suggests they are targeting high-growth startups and enterprise tech firms by showing their tool works within elite professional networks.

• Replaced Ama Boateng (Design Lead at Loom) with Nina Volkov (Head of Eng at Runway)
• Added James Okafor (Head of Product at Figma)
• Updated Priya Sharma's title layout for Notion
• Reordered Lena Park (Staff PM at Airbnb) in the list
• Removed Tomas Ruiz (Tech Lead at Ramp)

The competitor updated the names, roles, and companies of the team members displayed on their page. This changes the social proof and company logos they use to showcase their network tool.

• Replaced team member examples from Linear, Cohere, and Runway.
• Added new team member examples from Loom, Airbnb, and Notion.
• Updated the names and job titles shown in the "Your team" preview section.
• Changed the initials in the user avatars to match the new names.

The company is swapping out the names and logos of the teams they use as examples. They are moving away from AI and engineering-heavy companies like Cohere and Runway to focus on design and product leaders from Loom, Airbnb, and Notion.