What IBISWorld changed

• Updated the primary headline to "Industry intelligence that connects the dots."

• Added a new section titled "In-house analysts behind every insight" to emphasize human-driven data over algorithms.

• Simplified the homepage by removing large navigation menus and product lists (like Atlas and Phil AI) in favor of a cleaner, benefit-driven layout.

• Added a new FAQ section covering industry coverage, update frequency, and international trade data.

• Replaced specific product-led sections (API, Integrations, Platform) with broader "Industry Intelligence" value propositions.

• Added a new "Asia" section featuring 16 countries including India, Japan, and South Korea.

• Introduced "Country Factsheets" for 33 European nations, which are data-driven versions of their standard reports.

• Published specific report counts for every region (e.g., 31,599 US State Industry Reports).

• Removed the general marketing homepage content in favor of a comprehensive directory of all available industry reports.

• Launched Atlas, a new tool for analyzing thousands of industries and 800,000+ companies.

• Added "Phil, Your AI Economist" to the product lineup to provide instant answers.

• Expanded data coverage to include 16 countries in Asia.

• Introduced new integration partners including Snowflake, nCino, and Relpro.

• Updated the homepage to focus on "human-driven insights" to differentiate from AI-only tools.

• Added specific solution pages for roles like Commercial Banking, Private Equity, and Procurement.

The company is distancing itself from AI-generated content by emphasizing that its data is verified by hundreds of human analysts. This addresses growing customer concerns about "AI hallucinations" in market research.

The company is rapidly expanding its geographic footprint. By adding 16 Asian markets and dozens of European "Factsheets," they are moving from a Western-focused tool to a global data provider.

The website has moved from a security block page to a full product showcase. The most significant update is the introduction of "Atlas," a tool designed to speed up research across 16 Asian countries and 800,000 companies. This signals a major expansion in their data coverage and a focus on speed for global researchers.

• Added a new "Asia" section featuring 16 countries including Bangladesh, India, Indonesia, Japan, and South Korea.
• Introduced "Industry Data" titles for these new Asian markets, typically offering 376 titles per country.
• Expanded the "Europe" section with data-driven "Factsheets" for 33 different countries.
• Removed the general marketing homepage content, including testimonials, product descriptions, and the AI economist "Phil" section, in favor of a direct directory of industry reports.
• Added specific report counts for every region (e.g., 31,599 titles for US State Industry Reports).

The platform has significantly expanded its global footprint. It now offers deep economic data and long-term forecasts for major Asian markets like India, Japan, and Vietnam, moving beyond its traditional Western focus.

• Added a new "Asia — Country Data" section covering 16 countries including India, Japan, and Singapore.
• Introduced "Factsheets" for 33 European countries, which are shorter, data-driven versions of standard reports.
• Published exact report counts for all regions (e.g., 31,599 US State Industry Reports).
• Removed general marketing content, testimonials, and product descriptions in favor of a direct directory of available reports.
• Added historical data and forecasts (up to 20 years) for the new Asian market entries.

The competitor has significantly expanded its global footprint by adding data for 16 Asian countries. They are also providing specific report counts for every region, making their total database size very transparent to potential customers.