What Hotline changed

• The order of items in the "Laptop Accessories" section was updated.
• "Backpacks for laptops" was moved to a higher position in the list.
• "Laptop stands" was moved further down the list.

The site changed the order of links in the navigation menu. This usually means they want to push certain products, like backpacks, higher up so more people see them.

• Added new product listings for unreleased hardware including Apple iPhone 18 Pro Max, iPhone 18 Pro, and iPhone Duo.
• Updated the "Popular Products" section with new entries for the EcoFlow DELTA 3 and Starlink Mini.
• Expanded the navigation menu with a massive increase in specific category links for power supplies, networking, and energy-saving appliances.
• Added specific filter links for popular smartphone brands and price ranges (e.g., "Smartphones under 7000 UAH") directly into the mega-menu.

The competitor is now listing next-generation hardware like the iPhone 18 series and M6 Mac Minis. This signals they are preparing for future search traffic and price comparison demand for upcoming tech releases.

• The total number of products decreased from 1.7 million to 1.6 million.
• The number of participating stores dropped from 1,712 to 1,680.
• Prices for several popular items were updated, including a significant price drop for the Samsung Galaxy Fold8.
• The "Popular Products" section was refreshed with new items like the Xiaomi Smart Tower Fan and BLUETTI charging station.

The platform shows a decrease in both total products and active stores. This might indicate a cleanup of inactive listings or a slight contraction in their partner network.