What Hotjar changed

• Added a new "Merchandising" feature under the Find Opportunities menu to help users spot missed revenue.
• Moved "Errors & Performance" from the Find Opportunities section to the Analyze Experiences section.
• Updated almost all internal links to remove the "www." prefix from the hotjar.com domain.
• Removed the large cookie consent and privacy preference center text block from the bottom of the page.

Contentsquare is expanding its feature set to help online stores find lost money. By adding "Merchandising" to their main menu, they are moving deeper into retail-specific tools rather than just general user behavior.

• Added "Attribution Analysis" to the main navigation to show what drives conversions.
• Added "Experimentation" to the platform menu for testing and optimizing experiences.
• Renamed "AI & Agents" features, introducing "Agent Intelligence" for LLM traffic.
• Reorganized the navigation into clearer categories: Analyze Experiences, Find Opportunities, and Connect Data.
• Updated all internal links to remove the "www" prefix from the hotjar.com domain.
• Added a featured customer story for Škoda in the navigation menu.

The product is moving beyond simple heatmaps to become a full-funnel optimization suite. By adding attribution and experimentation to their navigation, they are positioning themselves to replace multiple marketing tools at once.

• The "Platform" footer section was completely rewritten to focus on use cases like "Improve Conversions" and "Find & Fix Errors" instead of product names like "Product Analytics" or "Voice of Customer."

• Almost all internal links were updated from the hotjar.com subdomain to the www.hotjar.com root domain.

• The "For Industries" list was reordered, moving "eCommerce & Retail" to the top position.

• The "For Teams" section was simplified, removing the "eCommerce" team link and reordering the remaining roles.

• A small typo in the copyright notice was fixed, changing "ContentSquare" to "Contentsquare."

• Removed "Telecom" from the list of supported industries in the footer.

• Renamed the "AI Info" link to "AI & LLM Info" in the company section.

Hotjar is moving away from listing technical product names in its footer. Instead, it now highlights the specific goals customers want to achieve, like improving conversions or fixing errors. This suggests a shift toward selling solutions rather than just tools.

The company is refining its focus by removing specific industry solutions and updating its terminology to include Large Language Models (LLMs), reflecting a deeper shift toward AI-driven analytics.