Home Sweet Hudson pivots to founder-led branding Home Sweet Hudson updates guest reviews
The homepage search widget (Where, When, Guests) and featured property listings were removed.
Added a detailed "Our Story" section featuring the founders, Ray and Vanessa, and their backgrounds.
Replaced the "Book Your Upstate Getaway" headline with a focus on local job creation and supporting small businesses.
Updated the primary call-to-action from "Explore All Properties" to "Explore Stay Places" and "Schedule a Consultation."
Added new guest testimonials highlighting specific property experiences like pools and cozy fall getaways.
Replaced several older guest reviews with new testimonials from 2024 and 2025.
Added a new property link for "Luna Cove: Premier Hudson Valley Getaway."
Increased the maximum price filter from $4,865 to $5,290.
Updated the review section to highlight specific amenities like hot tubs, clean kitchens, and responsive management.
The site shifted from a property-first search landing page to a story-driven "About Us" style page. This emphasizes their local expertise and personal management services over a generic booking engine, likely to attract more property owners for management contracts.
The company updated its social proof by replacing older reviews with fresh guest feedback. They also increased the maximum price in their search filter, suggesting the addition of higher-priced inventory or a seasonal rate adjustment.