What Holafly changed

• The "Abroad for 30+ days?" subscription section was moved from the bottom of the page to a much higher position, appearing right after the main plan comparison table.
• The TrustPilot review count was updated from 115,164 to 115,555 across multiple sections of the site.

The competitor is giving more visibility to their monthly and yearly subscription plans. This suggests they are trying to attract long-term travelers or digital nomads instead of just short-term tourists.

• Removed the specific "Can I share Data with other devices?" FAQ section that promised 1 GB of shareable data per day.
• Added a new section promoting the Holafly App for managing eSIMs.
• Reorganized the FAQ layout to prioritize regional plan information and app downloads.
• Updated the TrustPilot review count from 114,941 to 115,079.
• Added a clarification that eSIMs do not provide domestic connectivity in a user's home country.

The removal of specific data sharing limits (1 GB per day) suggests a shift in how the product handles hotspots. This could affect travelers who share one connection across multiple devices.

• Added a new "Ultra" top-tier plan that includes 24/7 doctor chats, wellbeing sessions, and flight/luggage assistance.
• Updated the "Unlimited" plan to include a local phone number for inbound SMS.
• Rebranded the 25 GB plan as the "Light" plan.
• Added "Always On" free monthly backup data as a standard feature across all listed plans.
• Updated TrustPilot review count from 114,305 to 114,725.

Holafly is moving beyond just data by adding travel insurance-style perks like doctor chats and luggage assistance. This shifts their product from a simple utility to a premium travel service.