What Hobbytech Toys changed

• The "Skip to content" accessibility link was changed to point directly to the "Shop by Brand" page instead of the homepage.
• The text label "Hobbytech Toys" was removed from the top of the page.

The site is prioritizing brand-based navigation for users who use accessibility features or keyboard shortcuts. This suggests they believe shopping by brand is a primary way their customers find products.

• The "Skip to content" accessibility link was changed to point directly to the "Shop by Brand" page instead of the homepage.

• The text label "Hobbytech Toys" was removed from the top of the page.

• The "Skip to content" accessibility link was updated to point directly to the rewards page instead of the homepage.

• The text label "Hobbytech Toys" was removed from the top header area.

• The "Skip to content" accessibility link was changed from the homepage URL to the contact us page.

• The text "Hobbytech Toys" was removed from the top header area.

• Added Citadel and Warhammer Tone Pro to the Acrylic Paint menu.

• Removed Artesania Paint Sets and Billings Boats Acrylic Paints from the menu.

• Updated the link for Bricks / Paving to point to a new "model railway walls" collection.

The site is prioritizing brand-based navigation for users who use accessibility features or keyboard shortcuts. This suggests they believe shopping by brand is a primary way their customers find products.

The site is prioritizing its loyalty program by changing the primary accessibility link. This suggests a stronger focus on customer retention and repeat purchases.

The site changed its accessibility navigation to point directly to support instead of the homepage. This might suggest they are prioritizing customer service inquiries or troubleshooting for their technical hobby products.

The store is shifting its inventory to focus on high-demand gaming brands like Warhammer. They removed smaller niche paint brands to make room for these popular products.

• The "Skip to content" accessibility link was redirected from the homepage to the "Shop by Brand" page.
• The text "Hobbytech Toys" was removed from the top header area.
• Minor link text adjustments occurred in the Model Railway scenery section.

The competitor is changing how users navigate their site. By updating the "Skip to content" link to a "Shop by Brand" page, they are prioritizing brand-based discovery over general browsing. This suggests they believe their customers shop primarily by specific hobby brands.