What Steve changed

• The main headline changed from "Automated competitive research" to "Buyers say they’ll build it with Claude. Win anyway."
• Added a new "Build vs Buy Intelligence" category label.
• Replaced generic competitor tracking screenshots with specific "Build path" examples showing how to beat DIY solutions.
• Updated the interactive demo to focus on mapping how prospects would build a solution themselves.
• Changed the primary call-to-action from exploring general comparisons to watching a "Build vs Buy" demo.

The product is shifting its focus from general competitive research to a specific sales threat: prospects who want to build their own internal tools using AI like Claude.

• The primary headline changed from "Your Sidekick Steve" to "Automated competitive research. Battlecards that win deals."
• Added a new interactive demo section for users to try feature comparisons and pricing objection handling.
• Introduced a "Build vs. Buy" guide to position the product against in-house AI development.
• Added specific data source integrations including Trustpilot, LinkedIn, and Internal Docs.
• Removed the "AI SDR on comparison pages" feature as a primary value prop, replacing it with "Objection handling."
• Added a new "Intelligent Deal Detection" and "AI Interviews" section to the product lineup.

The product has shifted from a general "AI SDR" focus to a specialized "Strategy Intelligence" platform. It now emphasizes real-time battlecard updates and objection handling to help sales teams win deals against specific competitors.

• Added a language switcher to the navigation menu.
• Users can now choose between English (EN) and Japanese (日本語).
• Added a link to the Japanese version of the site at hiresteve.ai/ja.

The product is expanding its reach to the Japanese market. This suggests they are targeting international sales teams or companies with global competitive needs.