What Hillandponton changed

• Added a "MORE Testimonials" link below the featured client reviews section.
• The link directs users to a dedicated "client-compliments" page.

The firm is emphasizing social proof by making it easier for potential clients to see a larger volume of successful outcomes and veteran feedback.

• The firm updated their years of experience from 30 to 40 years.
• The link to "MORE Testimonials" was removed from the bottom of the testimonial section.

The firm is emphasizing its long-term stability and authority in the veteran disability space. Increasing their stated years of experience from 30 to 40 strengthens their "trust signals" to potential clients who are looking for established experts.

• Added a "MORE Testimonials" link following the featured client reviews.
• The link directs users to a specific page for client compliments.

The firm is making it easier for potential clients to find social proof. By adding a direct link to a dedicated "client compliments" page, they are likely trying to build more trust with veterans who are hesitant to hire a lawyer.