What Higgsfield changed

• Launched "Katana," a new tool for turning clips into edits with one command.
• Launched "Ads Studio" and "Ad Multiplier" for creating static and video ads using product references.
• Released "Nano Banana 2.1," which now supports up to 14 references in a single 4K visual.
• Added "AI Influencer Studio" to the main navigation and feature highlights.
• Introduced the "Genjutsu API" for motion transfer and object swapping.
• Updated the Global Film Festival section to show the shortlist and open public voting.
• Removed several community gallery sections (Seedance 2.0, Soul 2.0, GPT Image 2) and the "Canvas" workflow preview from the homepage.

Higgsfield is shifting from general creative tools to specific marketing and editing workflows. This makes their AI more useful for businesses that need to turn raw clips into ads or polished content quickly.

• Replaced the "50% off" API launch offer with a "100% cashback" offer up to $100,000.
• Introduced a "Production Skills Bundle" that integrates 3D, VFX, and editing tools directly into ChatGPT and Claude.
• Updated the Model Context Protocol (MCP) section to specifically highlight support for Claude Opus 5.5.
• Renamed the "ChatGPT Plugin" navigation item and updated its description to focus on generating images and videos within the chat interface.
• Removed the "Free" label from the Effects section in the navigation menu.

Higgsfield is aggressively trying to win over developers and high-volume users by replacing a standard 50% discount with a massive $100,000 cashback incentive. They are also deepening their integration with popular AI tools like Claude and ChatGPT to become a primary creative engine.

• Added a new "API: Launch Offer" section featuring up to 50% off through tomorrow.
• Promoted the Higgsfield API as having the "best prices in GenAI" for 50+ models.
• Reorganized the homepage to prioritize the API launch offer at the top of the feature list.
• Updated the ChatGPT Plugin link to point directly to the MCP (Model Context Protocol) page.

Higgsfield is moving aggressively into the developer market by offering a unified API for over 50 AI models. The heavy discount suggests they are trying to quickly capture market share from other model aggregators and API providers.