What HeyReach changed

• Added a "VIP Plan" which is a managed service including ICP research, campaign setup, and a dedicated Inbox Manager.

• Launched "HeyReach MCP" to connect AI agents that can split lead lists and tag replies by sentiment.

• Introduced a "Starter" plan that includes dedicated residential proxies for each LinkedIn sender.

• Added native email enrichment credits (100 to 3,000) to all paid subscription tiers.

• Launched an "Early stage program" offering heavy discounts for startups under $250k ARR.

• Expanded native integrations to include Clay, RB2B, Trigify, and Twain.

• Added a new "Outbound Outliers" section featuring 34 GTM playbooks from industry experts.

• Introduced "HeyReach MCP" and "HeyReach CLI" as new product features/access methods.

• Added native multichannel integrations with Instantly and Smartlead.

• Launched a "Creator Program" and "Expert Program" to build a community ecosystem.

• Updated the navigation to include specific use cases for agencies, sales teams, and growth teams.

• Added a "No-show playbook" and other educational content to the new Outbound Academy.

The product is moving from a self-service tool to a full-service "done-for-you" agency model. They are also adding AI capabilities to automate complex decision-making for users.

HeyReach is shifting from selling just a tool to providing specific, high-performance strategies. By showcasing real-world success stories with high reply rates, they are positioning themselves as the authority on LinkedIn growth.

• Added a new testimonial quote: "HeyReach is an incredible product. We use it every day and we love it. If you’re doing outbound on LinkedIn, HeyReach is the one to go with."
• Added attribution for the quote to Vaibhav Namburi, Founder @ Smartlead.

HeyReach is using a high-profile endorsement from a major player in the cold email space (Smartlead) to build trust and signal that their tool is the top choice for professional LinkedIn outbound.

• Removed a testimonial quote describing the tool as a "must-have" for LinkedIn campaigns.
• Removed the name and title of Maja Voje (Bestselling Author | GTM Strategist).

The removal of a high-profile GTM strategist and author from the testimonial section may indicate a change in their social proof strategy or an expired partnership.