What Marvin changed

• Added a new "Take a quick product tour" link near the AI Moderated Interviewer section.
• Changed multiple call-to-action buttons from "Get a demo" to "Book a demo."
• Added a new footer section titled "Marvin. Your guide to customer understanding" with a newsletter subscription form.
• Updated the copyright and social media links in the footer, including new links for Facebook and Instagram.

The company is shifting its sales strategy from passive "getting" a demo to active "booking" and self-guided tours. This suggests a push to increase lead conversion and reduce friction in the sales funnel.

• The promotional banner for AI Moderated Interviews was updated.
• Removed text: "Run 100+ interviews at once, across 40+ languages."
• Added text: "Request a demo and get 75 interviews free."

Marvin is shifting from highlighting technical scale (100+ interviews) to a high-value lead generation offer. This aggressive "free" tier lowers the barrier for new customers to try their AI interviewing tool.

• Added a new "AI Moderated Interviews" feature highlight to the homepage.
• Added a "NEW" tag to the product navigation.
• Replaced a general demo link with a specific "Learn more" link for the AI Interviewer.
• Removed a promotional link for a past webinar about "Live Intercept."
• Updated the call-to-action to emphasize running 100+ interviews across 40+ languages.

Marvin is moving beyond just organizing research to actively conducting it. This new feature allows teams to run hundreds of interviews at once in many languages, which significantly lowers the cost and time needed for qualitative research.