What HeyHelp changed

• Added a "Refer and Earn" program where users get 1 year of free access for 15 successful referrals.
• Launched a Black Friday promotion offering the Pro Plan for $12/month until November 23rd.
• Updated contact information from a protected email link to a direct "[email protected]" address.
• Integrated GrowSurf to power the new referral mechanics and tracking.

HeyHelp is aggressively pursuing user growth by offering a low-cost entry point ($12/mo) and incentivizing current users to recruit others in exchange for a free year of service.

• Removed the Black Friday banner offering the Pro Plan for $12/month.
• Removed the "Refer and Earn" program that gave users a free year for 15 referrals.
• Removed the detailed Referral FAQ and Terms of Service sections.
• Updated the contact email display to a protected format.

The company has ended its seasonal promotion and deactivated its public referral rewards system. This suggests a shift away from aggressive viral growth tactics toward their standard lifetime and trial offers.

• Added a "Refer and Earn" program where users get 1 year of free access for 15 successful work-email referrals.
• Launched a Black Friday promotion offering the Pro Plan for $12/month until November 23rd.
• Integrated GrowSurf to manage and track referral links and rewards.
• Added a detailed FAQ and Terms of Service section specifically for the new referral system.

The competitor is aggressively pursuing growth by offering a discounted Pro plan and incentivizing users to invite friends in exchange for a free year of service.