What Heyflow changed

• Added a "Done for you" service offering managed end-to-end CRO for brands spending $100k+ per month.
• Introduced a "4 weeks managed for $0" promotional offer.
• Shifted homepage messaging from "Build and optimize" to "Ads get you clicks. Heyflow gets you conversions."
• Replaced technical feature lists (like "Vibe Coding") with benefit-driven AI descriptions focused on building from prompts or screenshots.
• Added specific security features like OTP SMS validation and carrier-level phone number verification.
• Removed the interactive revenue uplift calculator and the detailed competitor comparison table.

Heyflow is moving beyond being just a software tool. By offering a "Done for you" service with a 72-hour turnaround, they are directly competing with marketing agencies to capture high-value customers who spend over $100k on ads.

• Added "success-based pricing" where users pay more only as they scale leads.
• Introduced "Vibe Coding" which allows users to build custom components using natural language.
• Launched "Heyflow MCP" to edit flows directly from external AI stacks.
• Changed the pricing model to be free until a campaign is actually launched.
• Added an interactive ROI calculator to show potential revenue uplift.
• Replaced the "Done for you" agency service with "Expert guidance" included on plans.
• Added a comparison table positioning the software against CRO agencies and freelance developers.

Heyflow is shifting from a self-service tool to a "partner" model. They are lowering the barrier to entry by making the tool free until launch and offering expert guidance to ensure users see a return on their ad spend.

• Added the text "An e-commerce funnel" as a placeholder or example next to the "Experience Heyflow AI now" call to action.

Heyflow is specifically targeting e-commerce brands by showing them exactly what to type into their AI builder. This suggests they are pushing harder into the retail and shopping space rather than just general lead generation.