What Hemie changed

• Added a specific section explaining that basic matching is free, but unlimited interest tags and proactive messaging require a Premium subscription.
• Updated the total number of active listings from 16,121 to 16,031.
• Expanded the FAQ section to include detailed legal requirements for swaps, such as the "one-year rule" and necessary documentation (family certificates, employment proof).
• Added a new explanation of "three-party swaps" (triangelbyte) to show how their matching engine handles complex chains.
• Simplified the testimonial section by removing redundant duplicate entries.
• Added a direct "Log in" link for existing users at the bottom of the page.

The site now clearly explains what is free versus what requires a paid "Premium" subscription. This helps set user expectations early and addresses common legal hurdles regarding apartment swaps in Sweden.

• Removed three blog post links: "First come, first served apartments in Stockholm," "Direct apartment swaps," and "Senior housing."
• Updated the live counter of apartment ads from 16,114 to 16,121.

The removal of educational content about apartment swaps and senior housing suggests a shift in focus. They may be moving away from content marketing or cleaning up the page to focus purely on the conversion funnel.

• The number of active apartment listings (BYTESANNONSER) increased from 16,071 to 16,114.

The platform is showing growth in its inventory. A higher number of listings makes the service more attractive to new users because it increases the chances of finding a successful apartment match.