What hellotax changed

• Added Microsoft tracking scripts (c.gif, _clck, _clsk, _cltk) to record user heatmaps and session behavior.
• Added Microsoft advertising cookies (MUID, ANONCHK, SM) to track users across different websites for targeted ads.
• Updated Google tracking to include AdSense efficiency experiments (_gcl_au).
• Added a new tracking cookie for their blog (ht_blog_lead) to identify potential customers reading their content.
• Reorganized how Typeform and CRM campaign data (utm_medium) is stored and tracked.

hellotax is significantly expanding its ability to track user behavior and ad performance. By adding Microsoft tools, they can now see heatmaps of where users click and better measure how their ads on Bing or LinkedIn turn into customers.

• Fixed a spelling error in the "Established Seller" plan from "Mutiple" to "Multiple."
• Cleaned up a text fragment at the end of the accounting consultation description.

Small errors in pricing tables can make a company look less professional. Fixing these helps build trust with customers who are looking for serious tax compliance help.

• Added a legal disclaimer stating hellotax is not affiliated with any government body.
• Clarified that official government fees are separate from service fees.
• Updated the "Digital Services" offer text to explicitly exclude government fees.
• Renamed "VAT Registration & VAT Returns" to "VAT Compliance & Filings" in the navigation menu.
• Updated the cookie policy to include specific language about using IP addresses for ad personalization.

The company is clarifying that their service fees do not include official government costs. This helps manage customer expectations and protects the business from disputes regarding total costs.