What Heartbeat changed

• Added a specific example of an AI prompt: "Launch my coaching community with 3 channels and an intro course."
• Added a new heading at the bottom of the page: "Build a community people will pay for."

Heartbeat is showing users exactly how to use their AI tool, Pulse, to set up a community quickly. They are specifically targeting coaches by giving them a ready-to-use example of a community structure.

• Replaced featured creator Lara Acosta (350K followers) with DeWayne Williams (265K followers) in the "Trusted by" section.
• Removed a specific AI prompt example: "Launch my coaching community with 3 channels and an intro course."
• Removed a duplicate headline at the bottom of the page that said "Build a community people will pay for."

Heartbeat is refreshing its social proof by swapping out one high-profile creator for another and adjusting the follower counts displayed. This suggests a shift in which "favorite builders" they want to be associated with to attract new users.

• Added a specific example of an AI prompt: "Launch my coaching community with 3 channels and an intro course."
• Added a new heading at the bottom of the page: "Build a community people will pay for."

The competitor is showing users exactly how to use their AI tool to set up a community quickly. This targets coaches who want to launch fast without doing the manual work of creating channels or courses.