What Hatemoglu changed

• Added a new "Size Özel" (Special for You) section featuring curated products.
• Listed specific discounted items including cardigans, suits, sweatshirts, and accessories.
• Updated the navigation menu for "Online Panayır Fırsatları" (Online Fair Opportunities).
• Modified the "Mont" (Coat) category links and descriptions.
• Introduced new tabs for "Best Sellers" and "New Arrivals" alongside the personalized section.

The brand is now using a "Special for You" recommendation engine to show specific products and prices directly to users. This suggests a shift toward personalized marketing to increase conversion rates and clear specific inventory like knitwear and suits.

• Removed the "Online Panayır Fırsatları" (Online Fair Opportunities) link from the main navigation and promotional banners.
• Deleted a large product showcase section titled "Size Özel Sizin İçin Özenle Seçtiklerimiz" which featured discounted suits, sweatshirts, and accessories.
• Added a new "Stilini Keşfet" (Discover Your Style) section featuring full outfit combinations (suits, shoes, and coats) with specific pricing for each piece.
• Updated the "Hatemoglu Life Style" blog section with new style guides, including a 2026 white pants trend report.
• Added new categories to the "Online Panayır" sub-menu, including Sweatshirts, Shoes, and Vests, despite removing the main banner.

The brand has removed a major promotional event ("Online Panayır Fırsatları") and a large "Selected for You" product grid from the homepage. This suggests a shift away from deep discounting or the end of a specific seasonal clearance period.

• Added a new "Size Özel" (Special for You) section featuring curated product lists.
• Displayed specific discounted prices for items like Slim Fit Suits (4,998 TL) and Sweatshirts (2,998 TL).
• Introduced a product carousel that highlights a mix of formal wear, casual knitwear, and accessories.
• Reorganized the homepage layout to prioritize these personalized product blocks.

The brand is now using a "Selected for You" section to show specific products and prices directly to users. This helps them push high-margin items like suits and seasonal wear more effectively.