What Harbour changed

• Added a new "90-Day Operational Evaluation Programme" to let ports test the software in their own environment.
• Changed the main headline from focusing on "ease and affordability" to being "Inclusive by design."
• Updated the description to specifically target "regional and medium-sized ports."
• Added mentions of specific technical features like AIS vessel tracking, weather intelligence, and tidal forecasting.
• Highlighted mobile and tablet compatibility for workers in the field.

The competitor is shifting its message from "affordability" to "inclusivity" for medium-sized ports. By adding a low-risk 90-day trial, they are lowering the barrier to entry for ports that are usually afraid of high software costs and long setup times.

• Removed the "Flexible Plans To Suit Your Needs" section.
• Deleted the $400, $600, and $800 per berth monthly pricing tiers.
• Removed the feature breakdown for Basic, Professional, and Enterprise plans.
• Removed information about the "PortWatch" desktop application add-on.
• Removed social media links and the login/brochure navigation links.

The competitor has hidden their specific monthly costs and tiered plan details. This suggests they may be moving toward a custom sales model or are preparing to change their price points.

• Replaced the introductory text with a new narrative emphasizing New Zealand origins and "seafaring ingenuity."
• Updated the brand tone to be more descriptive, using metaphors like "an exceptionally capable colleague."
• Removed specific mentions of "puzzling concepts and tricky terminology" in favor of a broader critique of "heavyweight systems."
• Updated internal session IDs and brochure download links.

The company is shifting its messaging to focus on its New Zealand heritage and "straight-talking" brand personality. This suggests they are trying to build more trust with small and medium-sized ports by positioning themselves as a simpler, more human alternative to large corporate software.