What Halaska Studio changed

• The "Immersive" plan price increased from $18k to $20k per month.
• The "Essential" plan ($12k) was replaced by a "Scoped" plan starting at $16k.
• Removed the "Pause or cancel anytime" guarantee from all plans.
• Changed service descriptions from "Ongoing design" to "Strategic design direction" and "Milestone based delivery."
• Added "AI systems" as a core component of the top-tier offering.

The studio has increased its monthly rates and shifted from a "pause anytime" subscription model to milestone-based and strategic delivery. This suggests a move toward higher-value, less flexible engagements.

• Added a new product called "Halaska OS," described as a design foundation for teams and AI tools like Claude Code and Cursor.
• Introduced transparent monthly subscription pricing: "Essential" at $12k/month and "Immersive" at $18k/month.
• Updated the primary headline from "Build the right thing, the right way" to "Design intelligence for startups."
• Added a large section of client testimonials from founders at companies like Pascal, Retell AI, and Infinex.
• Added specific tags to "Selected work" items (e.g., "Product," "MVP," "Web3," "Series A") to better categorize their expertise.
• Added a "Notes" section to the footer navigation.

The studio is moving from a traditional agency model to a productized service. By introducing "Halaska OS," they are positioning themselves as an AI-integrated partner that provides both design rules and tools for a startup's internal team and AI agents to use.

• The main headline changed from "Design the right thing" to "Build the right thing."
• The studio description changed from "Product and agentic system studio" to "Agentic Product Systems."
• The mission statement was updated to emphasize "execute and orchestrate" instead of just "design and build."
• A large text section titled "The why," which explained the founder's philosophy on AI design and crypto roots, was completely removed.
• A visual gallery of client logos was removed from the top section of the homepage.

The studio is moving away from being seen as just a design shop. They are positioning themselves as technical partners who "execute and orchestrate" AI systems, likely to capture more revenue from the development phase of startups.