What Gusto changed

• Replaced the product-focused homepage with a new "About Gusto" company mission page.
• Added a new "For Developers" section featuring embedded payroll and API tools.
• Expanded the footer significantly to include business calculators, tax tools, and hiring checklists.
• Added a detailed "For Accountants" resource section including a partner community and professional development.
• Updated the company description to highlight serving over 500,000 businesses.
• Included a new section for investors and press mentions in major publications.

Gusto is shifting its brand focus from just being a payroll tool to a broad "small business platform." They are also making a major push to attract software developers and accountants with dedicated resource hubs.

• Added a large comparison table for Simple, Plus, and Premium plans.
• Listed specific add-on services like global contractor payments, state tax registration, and R&D tax credits.
• Added a new section for "Gusto Money Plus" to help businesses manage cash.
• Included a detailed FAQ section covering plan changes, health insurance, and support levels.
• Highlighted new 2025 awards from FastCompany and business.com.
• Added specific support for cannabis-related businesses as a plan option.

The website now clearly shows exactly which features are in each plan and lists many extra services you can buy. This makes it easier for customers to see the total cost and compare Gusto to other payroll options.

• Added a detailed comparison table for Simple, Plus, and Premium plans.
• Introduced "Priority Support" as a paid add-on for lower-tier plans and a standard feature for Premium.
• Added specific sections for global contractor payments in over 120 countries.
• Included new details on state tax registration services and R&D tax credits.
• Added a dedicated section for S corp owners and cannabis-related business compliance.
• Updated social proof with 2025 awards from FastCompany and business.com.

Gusto is shifting from a simple marketing page to a detailed, feature-by-feature comparison. This makes it easier for customers to see exactly what they get in higher-tier plans, specifically pushing "Priority Support" and global contractor payments as key upgrades.