What Guidewire changed

• The product description in the navigation menu now explicitly includes "the Guidewire Cloud platform."
• New direct links were added to the menu for "Product Overview" and "Core Products."
• The menu now lists specific sub-products like InsuranceSuite and PolicyCenter.
• Several tracking cookies and privacy labels were updated, including new mentions of IP address usage for ad personalization.

Guidewire is shifting its focus from traditional software to its cloud-based platform. This change makes the cloud offering more visible to potential customers right from the main navigation menu.

• Replaced the "2026 European Insurance Consumer Survey" section with a "Guidewire Connections" event promotion.
• Added registration details for the Connections event at Fontainebleau Las Vegas (October 26–29, 2026).
• Removed footer links for the Marketplace and Partner Portal sign-in pages.

Guidewire is shifting its primary marketing focus from regional consumer research to its flagship global user conference. This indicates they are entering a heavy customer acquisition and retention cycle for their annual event in Las Vegas.

• Removed the specific section and headline for PricingCenter.
• Added a new featured headline announcing the "Qusar" release.
• Added a call to action link to "Discover All Features" on the Guidewire Cloud Platform.
• Updated the footer with social media links and legal policy pages.

Guidewire has replaced a specific product focus on PricingCenter with a major announcement for their latest cloud platform release. This signals a shift in marketing priority toward their overall platform capabilities and new feature sets.