What GroWrk changed

• Added MCP (Model Context Protocol) connectors for Claude, ChatGPT, and Cursor to automate hardware tasks via AI.
• Introduced a "Pay-as-you-go" (A La Carte) pricing model with no seat minimums for companies under 50 employees.
• Launched a developer console with API keys and webhooks for custom IT workflow integrations.
• Updated the value proposition to focus on "150+ countries" and "99% retrieval recovery."
• Added new self-service tools including an IT hardware quoting tool and an ROI calculator.
• Replaced customer testimonials with a live-look dashboard preview showing inventory, SLA compliance, and global office management.

GroWrk is moving beyond a simple dashboard to become an infrastructure layer. By adding MCP (Model Context Protocol) connectors, they allow IT teams to manage global hardware directly through AI agents like Claude and ChatGPT, significantly reducing manual data entry.

• Added a large volume of customer reviews and G2 ratings to the page.
• Included specific names, job titles, and locations (US, Brazil, Colombia) of customers.
• Highlighted specific service wins like "Shared Slack Channels," "chain of custody" tracking, and "laptop retrieval abroad."
• Removed several sections of marketing copy about AI assistants, integrations, and general product features in favor of these testimonials.

The company is shifting its focus toward social proof and trust. By adding many detailed reviews from real IT professionals, they are trying to prove they can handle complex global logistics and provide good support.

• Added a new "AI operating layer" section to the homepage.
• Launched an MCP (Model Context Protocol) integration to connect live IT data to AI assistants like Claude, ChatGPT, and Cursor.
• Updated the hero section messaging from "IT never lifts a finger" to "IT never gets the call."
• Refined the value proposition to focus on reducing "IT tickets" rather than just "IT involvement."
• Added a new call to action for connecting AI assistants to the platform.

GroWrk is moving beyond simple hardware logistics. By connecting to tools like ChatGPT and Claude, they are making it easier for IT managers to query their device data using natural language.