What The Grounds Guys changed

• Added a new "Lighting" category to the residential services menu.
• Launched specific residential sub-services for Landscape Lighting Installation and Patio Lighting Installation.
• Removed "Interior Landscaping" and "Mulch Cultivation" from certain commercial service menu sections.

The company is expanding its residential service list to include year-round lighting. This moves them beyond just seasonal holiday lights and into permanent landscape and patio lighting.

• The trailing slash was removed from the "Request Free Estimate" URL in the header and main menu.
• A broken or truncated link for "Tree and Shrub Maintenance" was corrected in the navigation menu.

The company updated the URL structure for their primary call-to-action. This ensures that potential customers are directed to the correct lead capture form without unnecessary redirects, which can improve page load speed and conversion rates.

• Removed "Lighting" from the main residential service list.
• Removed the "Lighting" sub-menu for residential customers, which included "Landscape Lighting Installation and Service" and "Patio Lighting Installation and Service."
• Added "Interior Landscaping" and "Mulch Installation" links to the commercial flower bed maintenance section.

The competitor has removed "Lighting" and its sub-services (Landscape and Patio Lighting) from their residential service menu. This suggests a shift in their service focus or a reduction in their residential offerings.