What Groomit changed

• Replaced the list of featured groomers with new profiles across different states.
• Increased the maximum years of experience shown for top groomers from 14 to 16 years.
• Updated availability dates for several featured groomers.
• Shifted the mix of featured locations to include more Arizona and Virginia profiles.

The platform is rotating its featured professionals to showcase higher experience levels (up to 16+ years) and different service areas. This suggests they are actively managing their marketplace supply to highlight quality and availability across more regions.

• Updated the total pets groomed counter from 200K+ to 201K+.
• Replaced the entire list of featured groomers, introducing new professionals from California, Colorado, and Texas.
• Swapped out six customer reviews to feature more recent feedback, including mentions of "Halloween bandanas" and specific puppy experiences.
• Updated experience levels for existing groomers (e.g., one groomer moved from 10 to 11 years of experience).

The platform is actively rotating its featured service providers and refreshing social proof with new customer testimonials. They also hit a milestone of 201,000 pets groomed, showing steady growth in their marketplace activity.

• Updated the "Professional Dog and Cat Groomers Near You" section with new profiles from New Jersey, Pennsylvania, and Massachusetts.
• Replaced a customer review from Georgia with a new testimonial from Maryland highlighting a groomer's patience with senior dogs.
• Changed the "Next available" dates for several featured groomers.
• Shifted the geographic focus of featured groomers from New York and Texas to include more mid-Atlantic states.

The platform is rotating its featured service providers and customer testimonials. This suggests they are actively managing their marketplace supply and highlighting different regions like Pennsylvania and New Jersey to show local availability.