What Grasshopper changed

• Added a "Related Links" section with specific links for New York local numbers and toll-free options.
• Added a full site footer with categorized links for Solutions, Number Types, Features, and Resources.
• Updated all internal website links to remove "www" from the URL structure.
• Added a specific link for "Cloud Phone System for Small Businesses."
• Added a link for "Notice to Quebec Visitors" in the legal section.

Grasshopper is trying to rank higher in search results for specific cities and features. They are also making it easier for visitors to find specific tools like call forwarding and local numbers from the bottom of the page.

• All internal links were updated from grasshopper.com to www.grasshopper.com.
• A large "Related Links" section in the footer containing SEO keywords for specific phone number types was removed.
• The footer legal links (Terms, Privacy, Anti-Spam) were removed from the main page view.
• The cookie consent technical descriptions were expanded with more detail about functional and targeting cookies.

The site moved all internal links and navigation from a root domain to a "www" subdomain. This is usually done to improve website speed, security, and how the site handles large amounts of traffic.

• Added a new section with direct links to buy Toll-Free, Vanity, and Local numbers.
• Updated social proof text from "150,000 small businesses" to "150,000+ small businesses."
• Modified the cookie consent text, though this appears to be a minor formatting or truncation change.

Grasshopper is making it easier for customers to buy specific types of phone numbers. By adding direct links to toll-free, vanity, and local number searches, they are reducing the steps needed to start a trial or purchase.