What Gorgias changed

• Replaced "Klaviyo" with "Loop" in the featured integrations list within the "Deepest Integrations" section.

Gorgias is shifting its marketing focus toward returns management. By highlighting Loop instead of Klaviyo in their "Deepest Integrations" section, they are prioritizing the post-purchase experience over marketing automation in their core messaging.

• The main homepage headline was changed from "Conversations that drive revenue, not just resolutions" to "Deliver the best customer experience."

Gorgias is moving away from a revenue-focused headline to a broader "customer experience" message. This suggests they may be targeting a wider range of support teams rather than just those focused on sales and growth.

• The link for the "One AI Agent. Pre-sale to post-sale" section was changed from a legacy subfolder URL to a new destination.

The company changed a primary call-to-action link for their AI Agent. This could indicate a restructuring of their product pages or a move toward a new dedicated domain for their AI tools.