What GoMacro changed

• Changed "Whole Foods Exclusive! MacroSquares" to "Retailer Exclusive! MacroSquares" in the navigation and shop menus.
• Marked the "MacroBar Mini Variety Pack" as "Sold Out" on the homepage.
• Duplicated a headline and "Shop Now" button in the hero section (likely a minor layout edit).

The brand is shifting its "MacroSquares" product from being a Whole Foods exclusive to a broader "Retailer Exclusive." This suggests they may be expanding the product to other grocery chains or changing their partnership terms. Additionally, a popular variety pack is currently out of stock.

• The "Double Chocolate + Peanut Butter Chips MacroBar" is now marked as "Sold Out" on the homepage.
• The "Coconut + Almond Butter + Chocolate Chips MacroBar" is now marked as "Sold Out" on the homepage.
• In the "You may also like" cart section, the "Double Chocolate + Peanut Butter Chips MacroBar" was replaced with the "Dark Chocolate + Almonds MacroBar."

Inventory shortages on top-selling products can lead to customer frustration and lost revenue. This creates a temporary window for competitors to capture shoppers looking for similar plant-based protein options.

• Added sale pricing ($35.99) and original pricing ($38.49) labels for Oatmeal Chocolate Chip, Peanut Butter Chocolate Chip, White Chocolate Macadamia, and Double Chocolate Peanut Butter MacroBars.
• Removed the "Sold Out" status for the FODMAP Friendly Variety Pack.
• Updated the cart recommendation section to show "Sale price" and "Original price" instead of just "Price."

GoMacro is using discount pricing to drive sales for their 12-count trays. They also restocked a popular variety pack, which means they are ready to handle more orders.