What Giro changed

• The main hero banner changed from "The Burst Collection" to the new "Refined by Winter" campaign.
• The primary call-to-action now promotes the "FW26 Collection" instead of cycling gear.
• Navigation highlights moved from "Cycling New Arrivals" to "Snow New Arrivals."
• The search trending section now prioritizes snow products over cycling shoes and helmets.
• A new, detailed cookie consent and privacy management tool was added to the site.

Giro has shifted its primary marketing focus from cycling to winter sports. This seasonal transition includes new product arrivals and a full homepage refresh to capture early winter shoppers.

• Replaced the "Shadow Collection" hero feature with the new "Burst Collection."
• Updated the homepage tagline from "A Limited Edition road collection designed for bold visibility" to "Stand out as the day disappears."
• Added a "Flash Sale" link to the main cycling navigation menu.
• Updated "Trending" search terms to include the Burst Collection and remove the Kasia Collection and Eclipse Pro.
• Removed a large cookie consent banner and simplified several header tags (H2/H3) across the site.

Giro is shifting its marketing focus from the "Shadow" road collection to a new "Burst" collection. They are also adding a dedicated "Flash Sale" section to their navigation, suggesting a push to move inventory quickly through time-sensitive discounts.

• Replaced the "Montaro Pro" mountain bike helmet feature with "The Shadow Collection."
• Updated the main headline from "Designed to Lead" to "The Shadow Collection."
• Changed the sub-headline to focus on a limited edition road collection designed for bold visibility.
• Updated the primary call-to-action button from "Shop Montaro Pro" to "Shop Collection."
• Removed the "Learn More" link for the Montaro Pro product page.

Giro is shifting its primary marketing focus from a specific mountain bike helmet to a seasonal, limited edition road cycling collection. This move targets road cyclists looking for high visibility during the shorter days of autumn and winter.