What GetYourGuide changed

• Added descriptive tags to tour cards, including "Skip the line," "Optional audio guide," "Pickup available," and "Small group."
• Updated pricing for several featured tours, with some prices decreasing (e.g., Swiss Alps tour dropped from $158 to $122).
• Increased the activity counts for major attractions like the Eiffel Tower and Vatican Museums.
• Swapped a Split kayaking tour for a "GetYourGuide Originals" food tour in Paris.
• Changed how tour durations are displayed, moving from simple hours to ranges (e.g., "4 - 8 hours").

The site is now highlighting specific value-adds like "Skip the line" and "Pickup available" directly on the homepage. This helps travelers compare tours faster without clicking into every page.

• Added direct links to download the mobile app on Google Play and the App Store.
• Added a comprehensive site footer including Contact, Legal, Privacy, and Careers links.
• Updated pricing and review counts for several featured tours (e.g., Tokyo Sumo Show dropped from $55 to $32).
• Added a "Skip to main content" accessibility link at the top of the page.
• Added a new featured tour: Cairo Pyramids & Great Sphinx Private Tour.
• Removed specific labels like "Small group" or "Transport included" from some tour preview snippets.

The site now promotes mobile app downloads more heavily and has added a full footer with support, company, and partner links. This suggests a push for better user retention through their app and improved site navigation for trust.

• Updated prices for several tours, including the Swiss Alps trip from Milan and the Cotswolds tour from London.
• Added descriptive tags to tour listings such as "Transport included," "Meal included," and "Small group."
• Swapped the "No Diet Club" Paris food tour for an "Illuminated Evening Kayaking Tour" in Split.
• Updated the total number of activities available for major attractions like the Statue of Liberty and Vatican Museums.
• Increased the review counts for featured experiences, showing recent customer activity.

The platform is adjusting prices and adding specific details like "Meals included" or "Transport included" to tour cards. This helps travelers see the value immediately and may improve booking rates for these specific experiences.